Kevin L. Walker / Donnabella Mortel - Ford RIO Olympics

Ford Uses Olympics to Get Aggressive on Snapchat with Kevin L. Walker and Donnabella Mortel

Ford is about to make its most aggressive play yet on Snapchat with actors Kevin L. Walker and Donnabella Mortel, and the automaker is using the Olympics to launch the campaign. There’s just one problem: Ford is not an official Olympics sponsor, which means it can’t use the litany of Olympic phrases and images that…

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